Design Ideas creates, manufactures and globally markets more than 1,500 innovative and affordable accessories for the home and office. When they needed to create a Business to Consumer online store that seamlessly integrates with their ERP system, Clearfire was there every step of the way.
Design Ideas has traditionally been a B2B business, providing a wide variety of products in wholesale relationships with big box retailers. They did offer a few direct to consumer products, but their online store was severely lacking in functionality and appeal. When the time came to start offering their consumer customers the ability to buy all of their products online, Design Ideas wanted a site that had a fresh and visually appealing design.
Because their product catalogue is so large, the site also needed to provide an easy navigation experience across product categories and collections, and multiple ways to filter products.
Additionally, the new website needed to connect to their ERP system, which keeps track of their products, inventory, customers, and orders. This needed to happen in as close to real-time as possible, so that their back office ERP system and the website remained in sync.
After our initial kickoff meetings, we went to work on planning out the site hierarchy and preferred user flows. We spent a lot of time working on concepts and plans for how a user could navigate the site and how they could browse and find products.
What we came up with was a stunning visual design that showcases products and product collections. We also implemented multiple filter options, and navigational elements that allow for exploring products in a seamless way. A full suite of online store features were also implemented, including wish lists, saving account details, viewing order history, custom email receipts, finding products near you, and more.
A large part of this project also involved connecting the online store to their ERP system. We worked with their ERP vendor to develop a custom web service that automatically sends and receives order, product, and customer data to the appropriate places. This has allowed Design Ideas to continue to manage products and orders within their own internal systems, while keeping the website seamlessly up to date.