Articles

Helpful articles, resources, and best practices for busy marketing teams.

Documentation for Remote Teams, using Notion

Documentation for Remote Teams, using Notion

Documentation is a crucial part of successful project communication – and even more so when you have a remote team. We know that it’s impossible to deliver a complex project successfully without documenting it from inception through post-launch.

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A Developer’s Guide to Planning Documentation

A Developer’s Guide to Planning Documentation

If you’re a developer, chances are you reference documentation, but don't write your own. This article will help you write your own planning documentation.

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Using Google Search Console to improve your website

Using Google Search Console to improve your website

Search Console is a tool from Google that can help anyone with a website better understand how they are performing on Google Search, and what they can do to improve their appearance in search results in order to bring more relevant traffic to their websites.

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What is UX and Why Does it Matter?

What is UX and Why Does it Matter?

A user’s experience encompasses every part of their interaction with your company, your services and your products. Because of how crucial this can be for building your brand, user experience – also called UX – has become a well-known term, especially in the business and tech world.

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Craft CMS vs. WordPress

Craft CMS vs. WordPress

The ideal content management system has a combination of features that make it worth using. WordPress makes sense as a no-frills, no-nonsense, get-your-site-up-and-running CMS platform. But in most cases, it's not the best choice.

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Securing Sensitive Craft CMS Assets with AWS Lambda

Securing Sensitive Craft CMS Assets with AWS Lambda

During the early days of COVID, one of our clients needed to quickly make their in-house Intranet externally available. Here's how we secured their sensitive Craft CMS assets with AWS Lambda.

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Why You Should Start Running A/B Tests on Your Website Now (And How to Do It Right)

Why You Should Start Running A/B Tests on Your Website Now (And How to Do It Right)

Setting up A/B testing is easy to do and can be done fairly inexpensively, so not doing it is like leaving free money on the table for your business. Here we break down how we set up A/B testing for our clients, in 4 simple steps.

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Life After Launch: The 3 Most Important Things to Do After Launching a New Website

Life After Launch: The 3 Most Important Things to Do After Launching a New Website

You've just launched your brand new, awesome website. But before you sit back and relax, there are some important things you should know in order to set your new site up for long-term success.

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We hired Clearfire to revamp our old website with a clear customer focus. Clearfire rose to the challenge of working with a diverse set of stakeholders within our institute. They provided creative solutions to the many design challenges that arose during this process and led us to launch a new website that succeeded in making our complex content digestible."

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