Articles

Helpful articles, resources, and best practices for busy marketing teams.

What is UX and Why Does it Matter?

What is UX and Why Does it Matter?

A user’s experience encompasses every part of their interaction with your company, your services and your products. Because of how crucial this can be for building your brand, user experience – also called UX – has become a well-known term, especially in the business and tech world.

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Craft CMS vs. WordPress

Craft CMS vs. WordPress

The ideal content management system has a combination of features that make it worth using. WordPress makes sense as a no-frills, no-nonsense, get-your-site-up-and-running CMS platform. But in most cases, it's not the best choice.

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Securing Sensitive Craft CMS Assets with AWS Lambda

Securing Sensitive Craft CMS Assets with AWS Lambda

During the early days of COVID, one of our clients needed to quickly make their in-house Intranet externally available. Here's how we secured their sensitive Craft CMS assets with AWS Lambda.

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Why You Should Start Running A/B Tests on Your Website Now (And How to Do It Right)

Why You Should Start Running A/B Tests on Your Website Now (And How to Do It Right)

Setting up A/B testing is easy to do and can be done fairly inexpensively, so not doing it is like leaving free money on the table for your business. Here we break down how we set up A/B testing for our clients, in 4 simple steps.

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Life After Launch: The 3 Most Important Things to Do After Launching a New Website

Life After Launch: The 3 Most Important Things to Do After Launching a New Website

You've just launched your brand new, awesome website. But before you sit back and relax, there are some important things you should know in order to set your new site up for long-term success.

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Our statewide organization was in a tremendous need of an updated website. Clearfire took the time to understand the coalition's unique needs and developed a site that benefits our member centers and also provides critical information to the general public. Our site is significantly easier to maintain now, allowing us to reach our members more efficiently and provide them with greater resources. Clearfire was great to work with and we look forward to working with them again in the future."

Sean Black, Illinois Coalition Against Sexual Assault

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